Frequently Asked Questions

At Right Turn Web, we have 3 decades of direct web development and design experience, along with multiple certifications from top-tier educational institutions, including Rutgers, Johns Hopkins, Wharton, UC Davis, Palo Alto Networks, Northwestern University, and Macquarie University.

• • Rutgers: : Influencer Marketing Strategy
• • Palo Alto Networks: Cybersecurity Foundation
• • Johns Hopkins University: R Programming & The Data Scientist Toolbox
• • Wharton University: Viral Marketing and How to Craft Contagious Content
• • UCDavis: Advanced Content and Social Tactics to Optimize SEO & Advanced Search Engine Optimization Strategies
• • Northwestern University: The Business of Social, Social Media Marketing Specialization, Engagement & Nurture Marketing Strategies, Content Strategies for Professionals: Engaging Audiences, Expanding Your Content's Reach & Insuring Your Content's Impact, & The Importance of Listening
• • Macquire University: Excel Skills for Business

At Right Turn Web, we can serve all businesses or any budget. What we are passionate about is serving those who have a passion for their business and want to see it grow and bear the fruit of their labor and efforts. We embrace individuals with an entrepreneurial spirit and organizations that share a core philosophy of ethical growth, providing positive and helpful support, services, and products to their customers and clients.

Yes, see our Case Studies for not only examples of our work but to get an understanding of what these clients' needs were and how Right Turn Web took the time and effort to understand their core needs and worked directly with them to not only develop a strong website and online presence but also helped develop a strategy for ongoing growth, marketing, and promotions.

International Collectors Association, Great Collectors Expo, LiquiEstate, American Bully Association, ImSocialBull.com, and OnlineCoinGallery, to name a few.

Yes, see our Case Studies, which will provide examples of our work to get a better understanding of what these clients needs were and how Right Turn Web took the time and effort to understand their core needs and worked directly with them to not only develop a strong website and online presence but also helped develop a strategy for ongoing growth, marketing, and promotions..

At the top of the list is honesty and commitment. Unfortunately, this is not the case for many web development and design providers in the industry. When we witness such a practice, it strikes at our very soul. Right Turn Web's business model centers on moral, ethical, honest, and unselfish business practices. When our clients succeed, this is a direct reflection on us.

Both. All projects start in-house, seeking economies of scale to best fit our clients' budgets and needs, while respecting everyone's time. Some aspects of a client's project may be outsourced to specialized providers when this is the most appropriate fit. Typically, when elements are outsourced, unlike other development firms, we do not upcharge to take extra profits. Our goal is to be a partner with our clients, not to profit as a middleman entity.

Technology is constantly changing. Staying up to date is both intentional and organic. At Right Turn Web, we dedicate a significant portion of our time to researching changes, updates, and trends. As a natural part of many workflows, there is a need for more specialized services. These provide a unique opportunity to learn, expand, and continue to provide our clients with top-tier services and knowledgeable insights unmatched by the vast majority of other providers in the industry.

Yes, ADA and WCAG refer to accessibility. At Right Turn Web, we have keen insight and experience with those facing both general and specialized accessibility issues. We believe ALL should have access, to the extent of their abilities, and treated with consideration and respect. In cases where unique accessibility issues may exist within a client's target market, we work closely with our clients to understand these specific challenges and explore ways to adapt our services to meet these needs. ADA and WCAG serve as a baseline for accessibility. Whenever possible, we seek to raise the bar of accessibility for greater inclusivity.

GDPR refers to regulations that aim to protect privacy and security, primarily in the European Union. At Right Turn Web, we also adhere to these principles where necessary, possible, and relevant.

Core to these services is understanding where a business' customers are coming from and their online journey. Not all businesses need the same levels of accessibility or security. For example, static websites typically only require basic security measures to help prevent file hacking. Other instances that involve interactive use, member management, data collection, and payment processing involve much higher levels of security.

Yes, ADA and WCAG refer to accessibility. At Right Turn Web, we have keen insight and experience with those facing both general and specialized accessibility issues. We believe ALL should have access, to the extent of their abilities, and treated with consideration and respect. In cases where unique accessibility issues may exist within a client's target market, we work closely with our clients to understand these specific challenges and explore ways to adapt our services to meet these needs. ADA and WCAG serve as a baseline for accessibility. Whenever possible, we seek to raise the bar of accessibility for greater inclusivity.

Yes. Using templates significantly enhances the efficiency and cost control that most businesses need in their budgetary considerations. However, most clients also require some level of specialization and custom development, marking the intersection between development and design. Most in the industry are NOT developers. They are design companies that market themselves as developers but can rarely offer a product that is beyond out of the box, to help set their clients apart from competitors. They offer cookie-cutter and often ineffective or incomplete solutions to complex processes. Where extra development is needed, most "web design" companies seek unvetted third-party providers and then pad their bottom line by acting as middlemen. Because most web companies have little to no real development experience, they rarely offer support when vulnerabilities are discovered, updates are needed, or when systems and services fail to meet needs and expectations.

All projects start with an Ideation and Consulting session. We meet the client (face-to-face when possible) and listen to their needs, thereby gaining a better understanding of their target audience. We then use that information and conduct further research to help understand the user's journey and identify potential gaps, which could reflect missed opportunities./p>

All work is in active partnership with our clients, and regular communication is an expected part of the development process.

Through Ideation and Consulting, we gather the basics of both intent and target audience. We utilize this initial data and conduct further research to gain a deeper understanding of the user's journey and expectations, thereby determining the best technologies to deliver a positive user experience (UX). We then take the opportunity to identify gaps and overlooked market opportunities. We actively engage in strategy sessions with our clients to not only maximize current market reach but also to act as a catalyst for further growth and expansion, thus reaching new market potential.

Yes. We take pride in working closely with our clients. We prefer face-to-face meetings and strategy sessions when possible. Where distance may be a factor, we seek live engagement through the use of peer-to-peer technologies. We understand the frustration that often accompanies poor support, the challenge of communicating with chatbots, and the barriers that arise when working with someone who is not fluent in English or has a strong accent that makes them difficult to understand. At Right Turn Web, you are not just hiring a company; you are teaming with a partner that is also highly invested in your success.

Change is a natural part of the development process. We embrace this by actively communicating and engaging with our clients. It is essential that everyone on the team is clear about the goals and requirements to achieve them. No one knows what is on the road when they start their journey. Having a plan to address needed changes and being adaptable to change is critical to success.

While the timing of a project can be important, much of this centers around a client's engagement and fulfilling their designated tasks. Web development and promotion should never be perveived as a project to be completed, but rather as a process of continuous refinement. It is critical when considering a new website or a redesign that you work with an organization that is your partner along the journey.

The key to staying on time is to develop and build in a way that allows for extensibility. For example, a project may have an end goal of literally being thousands of pages of content. However, such a project can often begin as a singular page.

In most cases, when a project stalls, it is due to what is known as "paralysis by analysis." Understanding that not everything needs to be done before the project goes live is critical to avoiding this trap. Every race starts with the first step. No race has ever been finished by someone who has never started.

Absolutely. In fact, this is one of our key services. We thoroughly research our clients, their industry, and their needs, and take the opportunity to examine not only the proposed target audience but also potential gaps and overlooked market opportunities. We actively engage in strategy sessions with our clients to not only maximize their current market reach but also to explore ways for their business to grow and expand by tapping into new market potential.

Understanding the audience and how it relates to the business is crucial in understanding their journey. For most clients, the goal is to induce their potential customers/clients to take a specific action step. Understanding what this desired action is helps in guiding the user through the journey with as few blocks and detours as possible. This process is key to creating a positive User Experience (UX). The better the experience, the greater the chance they will take the intended action, and the more likely this will be to build brand loyalty and encourage customer/client return.

Working with clients through Ideation, consulting, and regular strategy sessions not only helps understand a client's brand but also identifies where changes may be beneficial, prudent brand evolution, and ways the client can achieve optimal brand presence. When the brand is understood and desired changes are taken into account, this helps to develop and design value-added assets around that brand identity, ensuring all elements align. Design and assets should not only complement a brand but also seek ways to solidify further its identity in the minds of customers/clients, as well as promote ongoing easy brand recognition, recall, and loyalty.

Yes, all projects start with an Ideation and Consulting session. We do not stop here, though. Because we see our clients as partners in the process, we regularly engage in strategy, promotion, and marketing sessions to help promote success not only in the original project but also growth in current and new market opportunities.

We make feedback and revisions simple, ensuring all our projects are fully customizable to meet our clients' needs and expectations. Some clients want DIY solutions for regular management, content addition, and changes. Others want a more hands-off approach where they merely provide guidance. We can meet the needs of both. Whenever feedback and revisions from us are needed, all the client has to do is simply reach out to us. We provide direct support. No trickle-down support, no indistinguishable phone calls with individuals who lack the knowledge or do not have the authority to make changes, and no chatbots that drive you in circles in the hope that you will leave out of frustration, rather than come to an honest solution.

Absolutely. Unlike many in the industry who thrive and survive on a churn-and-burn business model, ours is different in that we consider ourselves partners in our clients' ongoing success. We do not look for nor do we want to develop a website for every business. We value close relationships with our clients and place a greater focus on quality over quantity. This value means we provide our clients with unparalleled ongoing support and grow with them, helping them achieve greater success. Our success is a reflection of our clients. Ongoing support helps magnify both their success and ours.

Developing a user-friendly and intuitive experience is critical not only in website development and design, but also in online engagement, external marketing, and promotions. All assets need to be able to perform across all media. Whether on a desktop, smartphone, Jumbotron, video, or printed promotion, all should lead the user on a friendly, hassle-free journey to taking the desired action step. Processes to ensure this range from using platform responsive technologies to implementing design colors, schemes, and graphical media that not only support a message but also promote a response.

Both. Most projects are started with a theme in mind to promote efficient and budget-friendly design. Then projects are further customized to fit a client's needs, expectations, and desires, all while unifying the approach that builds on brand recall, awareness, and loyalty.

Typically, the most used framework for responsiveness is a coding platform known as Bootstrap. Bootstrap provides a foundation to fit most mobile applications. However, some applications require expansion to meet other extended media requirements. For example, an event promoter may need the ability to project content on a Jumbotron or other large screen format. Or there may be a need for extra small responsiveness, such as a race organizer being able to engage with participants on wearable technology.

Understanding the end user is critical to the development process and developing a user-friendly responsive design. At Right Turn Web, we take the time to understand both our clients' needs and the end users' use and expectations. We develop all projects to be responsive and in a manner that is extensible and fully customizable, meeting out-of-the-box needs and expectations.

Yes, over and over and over and over again. Virtually every addition, change, and/or modification is tested repeatedly throughout the development and design process.

Yes, at Right Turn Web, we have keen insight and experience with those facing both general and specialized accessibility issues. We believe that ALL should have access, to the extent of their abilities, and everyone should receive treatment with respect. In cases where unique accessibility issues may exist within a client's target market, we work closely with our clients to understand these specific challenges and explore ways to adapt our services to meet these needs. ADA and WCAG serve as a baseline for accessibility. Whenever possible, we seek to raise the bar of accessibility for greater inclusivity.

If it exists, we have either used it or are open to its use. Our clients' needs and requirements guide the technologies we use. We are fluent in multiple technologies and platforms helping to ensure our clients always achive the best results.

Both. Because every case is different. Needs are as diverse as the clients and target markets that use them. At Right Turn Web, we believe that it is always best to use the best tool for the job. For those who see themselves only as a screwdriver, all jobs typically get screwed. We come to our clients with a well stocked and open toolbox. The toolbox always remains open however to new additions that fit the unique needs of the job.

All jobs are designed to be easily scalable, based on the assumption that most clients will need to expand over time. This project approach means developing with easy-to-understand, firmly established, and well-documented code.

Absolutely. All our clients own not only the base code we develop but also all supporting assets, including any digital media. In some instances, third-party developers and additional plugins are required, which can limit ownership. While general access to such code and freedom to make changes as needed are provided, where possible, general copyright and use may be retained by those providers.

Generally, yes. Not all systems support the integration of other systems, however. Understanding the scope of the project as a whole and the underlying requirements that may currently exist will help determine where integration is possible or alternative approaches may be deemed more suitable. Square pegs for square holes, but in many cases, pieces can be easily molded to fit. Such flexibility is discussed as part of the Ideation and Consulting process at the start of every project.

Absolutely. HONEST SEO is at the forefront of EVERY Right Turn Web project. A website built without SEO is like a billboard in your garage. We do not upsell basic SEO, and we do not misrepresent what HONEST SEO is (HINT: AdWords ARE NOT SEO).

Not only are all websites optimized for speed, but so too are the included assets, such as images, video, and audio. Speed is one of the primary elements that search engines, such as Google, consider when ranking a website. Speed optimization is not natural to most content management systems (CMSs), such as WordPress and Shopify. Speed and performance must be integrated and tested across multiple platforms to determine how a website will behave and feel to end users, as well as how well it will rank in search engines. Want to know if your current site stacks up. Send us a message, and we will conduct a free speed and optimization audit for you.

Yes. We love generating media for our clients, ranging from high-quality video and effects to mouth-watering imagery. At Right Turn Web, we recognize that content not only distinguishes a website visually but also has a significant impact on its rankings, user experience, and conversion of viewers into customers/clients.

Yes. We not only integrate analytics; we also offer reporting services that help you understand what those analytics mean, what their trajectories indicate, and strategies on how to ensure they are always moving in a positive direction.

Yes. We can assist with all manner of marketing. Whether you are hosting an event, promoting a new menu, or looking to capitalize on viral opportunities, we can assist. We can help with printing, event setup, special digital features that make your website stand out, social media integration, influencer marketing, video, audio, and more. At Right Turn Web, we love being creative and helping our clients think outside the box in ways that make a significant impact on their promotional and marketing efforts.

All websites require some level of security. Based on the type of website, it will determine what and how such security measures are necessary. Your site viewers want to trust that your website will not serve them infected content and will not expose their private data. At Right Turn Web, we find it incredibly sad to see so many websites (especially those on WordPress) that lack even basic security. So many web companies claim they are web developers when, in fact, they are just web designers. There is a HUGE difference between the two. If you are working with a company that suggests using a platform like WordPress (or has already done so), you should ask them why and what precautions they plan to implement to keep your website secure. When "developed" properly, WordPress can be a viable tool in the right circumstances. All too often however it is used as the go-to option instead of a choice. If your web company suggests WordPress to you, they should clearly explain why and what specific actions they are taking to secure it. And they (you should request) put in writing. They should also explain what their role will be if the site is hacked and whether they will provide a fix at no additional charge. Unfortunately, many less-than-honest web companies understand and leave in WordPress vulnerabilities as they believe "future fixes and maintenance" is a good business model for ongoing revenue. Right Turn Web operates on a higher moral standard.

• • Due to its popularity, WordPress faces about 90,000 attacks per minute.
• • Nearly 8% of WordPress websites are hacked due to weak passwords.
• • WordPress websites are highly susceptible to vulnerabilities when they aren't updated regularly.
• • Nearly 61% of attacked websites were outdated.
• • 52% of WordPress vulnerabilities arise from outdated plugins.
• • Nearly 42% of WordPress sites have at least one vulnerable component.
• • Compared to WordPress, which faces 95.6% of attacks, OpenCart only faces 0.35% of cyber attacks.
• • In many cases, we see the most egregious issues when so-called web companies develop sites on WordPress, specifically in their failure to hide the admin login page. This failure creates a straightforward first step for an attacker to gain complete administrative control of a WordPress website and also to steal all associated client/customer information. To easily test if your WordPress website has been left vulnerable (intentionally or unintentionally), add the following to the end of your domain. "/wp-admin". (Example: yourdomain.com/wp-admin). If you found it that easy, just think how easy it will be for all the hackers. How secure do you feel now? What are you going to do about it? Need our help?

Yes, we offer maintenance contracts tailored to meet our clients' specific needs.

Yes. GDPR refers to data protection regulations under the European Union, and CCPA refers to data regulations under the California Consumer Privacy Act.

We maintain a local backup of all our clients' web projects. We also maintain a cloud backup for redundancy. When working with clients, we will advise on various types of website hosting servers and additional backup options available through them. When a backup is needed, the idea is that backups are located at multiple places to ensure as rapid and hassle-free a recovery as possible.

We develop with security as a priority. We have certification through Palo Alto Networks in Cybersecurity Foundation. In many cases where security is an issue, this is due to vulnerabilities on the user's side. We work with clients to explain effective security protocols, how to mitigate cybersecurity risks, and how to train employees as needed on best practices to minimize security threats. For web-based files, we maintain multiple tiers of backups and encourage clients to back up their data at the server level as needed, to help ensure backups are available when required, whether due to natural disasters or a breach.

At Right Turn Web, we offer customized maintenance and training programs tailored to each client's specific needs. Where our clients require regular maintenance or content inclusion, we typically utilize a Content Management System (CMS) at its core and provide various levels of training, ranging from one-on-one sessions to video tutorials. For clients who prefer a more hands-off approach, we offer the ability for them to provide us with the desired content, and we can update their website on request.

Yes, we offer ongoing maintenance services, including security and upgrades, as well as content management and inclusion. We also offer training services for owners and employees, as well as onboarding sessions for new employees, and follow-up strategy sessions to discuss new features and technologies that can help our clients maximize the benefits of their online presence.

We typically provide an initial response within the day. Our goal is always to respond as quickly as possible. On the initial review, we will assign a priority rating to the request based on the client's needs.

Both. We can provide hosting services and server support, or we can recommend outside hosting servers. All clients' needs and budgets are different. Our goal is always to find the best fit at the most economical rate.

Contact us immediately and we will work to get things back up and going for you within just a few minutes.

We maintain multiple pricing structures to meet the diverse needs of our clients. For clients who require regular maintenance, support, training, and other services, we offer a retainer system that provides priority service and additional discounts.

We work closely with our clients to develop a comprehensive strategy tailored to their online web presence needs. During the initial Ideation and Consulting stage, we can help assess what services are needed and their associated costs. Where extra costs are involved, we are transparent in communicating them to our clients. Examples where extra costs may be involved include additional plugins that extend functionality, specialized media production and assets, or extra services such as content development and promotional services. Throughout the process, our goal is to be as transparent and conscientious as possible regarding costs. We value our clients and believe it is essential for them to recognize the value in the services we provide.

Absolutely. A budget and feasibility review is part of the standard Ideation and Consulting process. We work closely with clients to develop long-term strategies and define methods of extensibility based on growth, timelines, and budgetary considerations.

Payment terms and schedules vary based on the job. Typically, a static job begins with a down payment of 1/3. Another 1/3 with the initial job, first beta test, and review. And the final 1/3 on project completion. For more organic projects and jobs that require ongoing development, maintenance, training, and other similar tasks, a schedule of tasks is developed, and payment options that properly fit are provided.

All projects are unique. When a project is taking longer than expected, it is essential for us to collaborate with our clients to identify the bottlenecks. In many cases, this may be an issue on the client's side, such as them providing specific desired content. In other cases, this may be the result of additional requests such as the development of special or advanced media assets. The goal is always to complete a project as quickly as possible, but without compromising the overall objectives. Typically projects are developed in a way that allow them to go live while other tasks are completed in the background. It is essential to understand that a speed bump is not a roadblock and should not hinder progress on a job whenever possible.

In our initial Ideation and Consulting review, we discuss the client's needs and scalability with them. Some clients only need a splash page. Others need ongoing content creation, development, promotional, and marketing services. All projects are built with the intent of scalability to meet the needs of clients, their growth, and flexibility to their timelines.

A Website domain is the direct URL address people go to when they visit your website. Web domains are followed by what is known as a TLD, commonly referenced as .com, .org, .gov, etc. There are hundreds of TLD options, but by far the most common and preferred is .com.

When choosing a domain name, it is critical that it matches your business/brand as closely as possible. In fact, when we consult new businesses, we emphasise how choosing the right domain name and making sure it is actually available is even more important than the desired business name itself. Why, because choosing a business name where the domain name is already taken will drive business away, potentially drive them to your competition, and diminish your brand awareness.

This can be an uncomfortable fact for those who are dead set on a new business's name. In such situations, we simply ask what is more important, the original desired business name or the business itself?

For businesses that already have an established name and/or brand where a matching domain is already taken, the challenge then becomes how does the business get over this conflict hurdle? At Right Turn Web, we can help advise on the different options and assist with coming to the best possible balance.

Yes. One of the key factors that determines a website's ranking is its speed. Using a service like WIX, GoDaddy, Squarespace, etc., or a shared host where literally millions of others could be using the same limited pool of resources can significantly impact how well your site ranks and the amount of traffic it receives.

If you believe your website's ranking is not crucial because the majority of your website traffic will be direct, rather than through search, a shared environment may be a good, low-budget option

If, on the other hand, you need to rank well for the greatest public exposure, a more dedicated option may be a better choice.

Most web development companies do not effectively educate their clients on the various hosting options and why one may be preferred over another. At Right Turn Web, we take the time to understand our clients' desired web traffic patterns and assist them in making the most informed decisions on hosting, considering the delicate balance between desired growth and budget.

Organic SEO is how well a website's content and code are developed and optimized to ensure the best ranks possible in search engines like Google, Bing, etc.

SEO is NOT buying things like AdWords or joining link farms.

All too often, we see web developers, professed SEO specialists, etc., steer clients into AdWords and link farms under the guise of SEO. Be wary of anyone who is misrepresenting the difference.

HONEST SEO is a deliberate process that seeks to maximize the value of web content and optimal code to help a business rank as well as possible in an online search.   HONEST organic SEO is FREE, and has a timeless impact.

Google (and all search engines) use what is known as an algorithm (fancy math) that includes many different factors in how they determine how they rank a website. Understanding these factors and clearly relaying them to our clients is critical to developing a strong working relationship with our clients in a way that best suits their business goals and success.

It depends. AdWords can be an excellent investment for the right business and/or marketing goal. It is critical when deciding on buying AdWords that there is a clear outcome in mind and that this can be measured against one's marketing goals and budget. Understanding how one defines their desired Return on Investment (ROI) should be the first step in deciding whether AdWords or other similar marketing efforts will bring genuine value.

If you are considering starting a new business, the time to think about your website should be the first step after you have come up with a business plan, and certainly before you have decided on the business name itself.

If you are already an established business and you do not have a website, you are already late to the race. You need a web development company like Right Turn Web to help you catch up.

If you are an established business and you have a less-than-optimal web presence, the time is now to make the "Right Turn" and get on the success super highway.

Wherever you are in your business journey, when it comes to timing, the right time is now. The right company to help is Right Turn Web.

Whether you see others in your industry as competition or peers, it is essential to understand how they represent themselves to the public. A strong visual presence is critical, but also, if not more critical, is a strong underlying website code base that will help ensure the best ranks possible. Having one without the other will limit your success.

Most web companies today fall short on research for their clients. They provide a few design templates, drop some content in a CMS (often times that has a poor code base), and they are off to their next client. Churn and burn.

At Right Turn Web, we operate under a different business and ethical construct. We feel our success is a direct reflection of our client's success.

It depends. WordPress in itself is a good tool when properly used and secured. The biggest issue we see with WordPress is when web design companies do not properly secure it either unintentionally, because they are designers and not developers who understand the risks, or they do not secure it intentionally, as they know the dangers of hacking involved and see the vulnerability as a potential revenue stream from their clients who get hacked. At Right Turn Web, we understand that our clients' websites are their business, and we take their security seriously, regardless of the Content Management System (CMS) used. We do not believe in adding profits to our business at the risk of our clients.

We never recommend GoDaddy to our clients. It is our opinion that they lack moral clarity in their business model, their support is subpar, they often blame the client for their own vulnerabilities, and then nickel-and-dime clients for many services that are otherwise provided free by other quality providers.

The most significant issues that such systems face are a lack of customization, poor SEO, and monthly and other service fees that don't support the limited quality of services they offer.

Yes, Magento is a good e-commerce platform. The biggest issue with Magento is its entry and upgrade costs. For most individuals wishing to enter the e-commerce arena, there are other equally suitable products with substantially lower entry and development costs.