Frequently Asked Questions

A Website domain is the direct URL address people go to when they visit your website. Web domains are followed by what is known as a TLD, commonly referenced as .com, .org, .gov, etc. There are hundreds of TLD options, but by far the most common and preferred is .com.

When choosing a domain name, it is critical that it matches your business/brand as closely as possible. In fact, when we consult new businesses, we emphasise how choosing the right domain name and making sure it is actually available is even more important than the desired business name itself. Why, because choosing a business name where the domain name is already taken will drive business away, potentially drive them to your competition, and diminish your brand awareness.

This can be an uncomfortable fact for those who are dead set on a new business's name. In such situations, we simply ask what is more important, the original desired business name or the business itself?

For businesses that already have an established name and/or brand where a matching domain is already taken, the challenge then becomes how does the business get over this conflict hurdle? At Right Turn Web, we can help advise on the different options and assist with coming to the best possible balance.

Yes. One of the key factors that determines a website's ranking is its speed. Using a service like WIX, GoDaddy, Squarespace, etc., or a shared host where literally millions of others could be using the same limited pool of resources can significantly impact how well your site ranks and the amount of traffic it receives.

If you believe your website's ranking is not crucial because the majority of your website traffic will be direct, rather than through search, a shared environment may be a good, low-budget option

If, on the other hand, you need to rank well for the greatest public exposure, a more dedicated option may be a better choice.

Most web development companies do not effectively educate their clients on the various hosting options and why one may be preferred over another. At Right Turn Web, we take the time to understand our clients' desired web traffic patterns and assist them in making the most informed decisions on hosting, considering the delicate balance between desired growth and budget.

Organic SEO is how well a website's content and code are developed and optimized to ensure the best ranks possible in search engines like Google, Bing, etc.

SEO is NOT buying things like AdWords or joining link farms.

All too often, we see web developers, professed SEO specialists, etc., steer clients into AdWords and link farms under the guise of SEO. Be wary of anyone who is misrepresenting the difference.

HONEST SEO is a deliberate process that seeks to maximize the value of web content and optimal code to help a business rank as well as possible in an online search.   HONEST organic SEO is FREE, and has a timeless impact.

Google (and all search engines) use what is known as an algorithm (fancy math) that includes many different factors in how they determine how they rank a website. Understanding these factors and clearly relaying them to our clients is critical to developing a strong working relationship with our clients in a way that best suits their business goals and success.

It depends. AdWords can be an excellent investment for the right business and/or marketing goal. It is crucial when deciding to buy AdWords that a clear outcome is in mind and that this can be measured against one's marketing goals and budget. Understanding how one defines their desired Return on Investment (ROI) should be the first step in deciding whether AdWords or other similar marketing efforts will bring genuine value.

If you are considering starting a new business, the time to think about your website should be the first step after you have come up with a business plan, and certainly before you have decided on the business name itself.

If you are already an established business and you do not have a website, you are already late to the race. You need a web development company like Right Turn Web to help you catch up.

If you are an established business and you have a less-than-optimal web presence, the time is now to make the "Right Turn" and get on the success super highway.

Wherever you are in your business journey, when it comes to timing, the right time is now. The right company to help is Right Turn Web.

Whether you see others in your industry as competition or peers, it is essential to understand how they represent themselves to the public. A strong visual presence is critical, but also, if not more critical, is a strong underlying website code base that will help ensure the best ranks possible. Having one without the other will limit your success.

Most web companies today fall short on research for their clients. They provide a few design templates, drop some content in a CMS (often times that has a poor code base), and they are off to their next client. Churn and burn.

At Right Turn Web, we operate under a different business and ethical construct. We feel our success is a direct reflection of our client's success.

It depends. WordPress in itself is a good tool when properly used and secured. The biggest issue we see with WordPress is when web design companies do not properly secure it either unintentionally, because they are designers and not developers who understand the risks, or they do not secure it intentionally, as they know the dangers of hacking involved and see the vulnerability as a potential revenue stream from their clients who get hacked. At Right Turn Web, we understand that our clients' websites are their business, and we take their security seriously, regardless of the Content Management System (CMS) used. We do not believe in prioritizing profits over the risk to our clients.

We never recommend GoDaddy to our clients. It is our opinion that they lack moral clarity in their business model, their support is subpar, and they often blame clients for their own vulnerabilities, then nickel-and-dime clients for many services that are otherwise provided free by other quality providers.

The most significant issues that such systems face are a lack of customization, poor SEO, and monthly and other service fees that don't support the limited quality of services they offer.

Yes, Magento is a good e-commerce platform. The biggest issue with Magento is its entry and upgrade costs. For most individuals wishing to enter the e-commerce arena, there are other equally suitable products with substantially lower entry and development costs.