Your Venue Needs a Standout Website
Managing a profitable event venue can be a challenge in the increasingly competitive and rapidly changing industry. The key to success is being able to capture the interest of your prospective client and demonstrate value to them in choosing you over other venues. It is critical that you can differentiate yourself from the competition.
The first part is to understand your key market demographics and analytics. If you are a small venue focused on weddings, your strategy will be much different than if you are a large venue focused on industry trade shows. If you are an older established venue, you may be challenged with breaking out of the “old way” of doing things and adopting new approaches that promoters, vendors, sponsors, and attendees are coming to expect. If you are a new venue, you may have the ability to be more agile and freer in adopting new technologies, but you also face the challenge of gaining exposure and convincing promoters and organizers to switch from another venue with which they have a history and are already comfortable working with.
Two factors all venues share are the need to get in front of their target market and the need to utilize new technologies to prove value to clients and improve the user experience at all levels.
Even the most stunning space can lose business if potential clients can’t find or trust it online. Outdated websites, poor mobile experiences, missing Google listings, or low-quality photos make competitors look more appealing. This is important to understand, as a venue’s online presence is how they are most often found. Once found, how the venue presents itself online is the biggest factor in whether or not a prospect will choose to go forward with an on-site visit.
Providing a stunning website that effectively highlights the venue's value is crucial. Using new technologies such as virtual tours and interactive mapping can help prospects more easily envision themselves and their event in the venue. For venues that offer extra amenities such as digital wayfinders, direct ticketing platforms that help bypass third party platforms like Ticket Master that charge huge fees that eat into profits, in-house technologies that add value to vendor and sponsored space rentals, assisted management platforms, and other key elements that add upsell and added profit potential will increase the odds of winning a client over other venues of old that simply rent a space and leave all the rest up to the promotor/organizer. Making the job of the promoter/organizer easier will give your venue a significant competitive advantage.
Having access to third-party booking and ticketing resources can be great. Being able to offer an alternative with fewer or no attached fees can be a game-changer. 
Every event promoter/organizer must do a cost-benefit analysis. Being able to bypass fees and commissions from third-party providers can be the deciding factor in determining whether an event is viable.
Being able to capitalize on new and in-house technologies that add efficiency, reduce overhead, and cut costs is a fantastic benefit that can go a long way to convincing a show promoter/organizer to choose you over the competition. It can be the way you set yourself apart and above.
At Right Turn Web, we can help develop a stunning, highly visible online presence while also adopting and integrating cutting-edge technologies that prove you are a value leader in the industry. We shoulder the brunt of the work to make the process easy, provide guidance throughout the process, offer training and support where needed, and work within budget.
Event Venue Website FAQs
Can I sell tickets, vendor spaces, and sponsorships directly on my website?
Yes. We integrate secure payment gateways with custom booking logic to fit every need.
Do you build interactive vendor maps?
Absolutely. Not only do we offer digital floor plans with booth reservations, vendor profiles, and live availability indicators, but we can even integrate added features such as POS, media promotionals, and more.
Can the website handle large-scale events?
We can customize an experience that can handle any size event. From 10 to tens of thousands.
Can you build an instant quote tool for vendors?
Yes. We can design interactive mapping systems that allow vendors to view layouts, identify available space, and reserve locations that best fit their goals and budget.
Can you help me with adding incentives for vendors and sponsors?
Absolutely. With interactive mapping, vendor directory support, and advanced media options, we not only create effective upsell opportunities but also ones that show true value to vendors and sponsors. A WIN-WIN for everyone.
How can you improve the guest experience?
With interactive mapping, phone-based wayfinders, digital wayfinders in high-traffic areas, and advanced vendor and sponsor systems that support added promotion, marketing, POS, and more, we tie the guests, vendors, and sponsors together tighter than any other event platform on the market.