The Importance of Selling Online Using E-Commerce:
So you are a business that sells products? In this case, it is critical that you have a website that will support and grow sales opportunities. Whether you offer a small set of highly customized items or bulk sales of many varied products, your business will significantly benefit from an online e-Commerce option. E-Commerce provides businesses with the ability to reach customers worldwide, streamline operations, and adapt quickly to changing consumer needs, making e-Commerce one of the most powerful tools available to businesses today.
Expanding Your Reach And Growing Your Sales: One of the most obvious benefits of e-Commerce is the expanded opportunity to reach new customers. Without e-commerce, your business is limited to a local reach, with a small customer base ranging from hundreds to a few thousand, at best. E-Commerce opens your potential market to literally billions. Considering the increasingly competitive nature of the world and ever-shrinking conversion rates, it is crucial that businesses consider how to reach the greatest number of potential customers in the most cost-effective manner possible. This is where e-Commerce shines.
Concerns:
Many businesses do not move into e-Commerce out of concerns for cost, administration, and general fear of unknown technology. When considering stepping into e-Commerce, oftentimes business owners and entrepreneurs become overwhelmed with the various pay-to-play options where they must give up huge portions of their profits by way of commissions and/or costly maintenance fees. Many technology companies, such as WIX, Squarespace, GoDaddy, eBay, etc., have positioned themselves comfortably as the middlemen preying on fear of technology, while claiming value through inflated claims of convenience.
The truth is that e-Commerce does not have to be scary, complicated, or costly. There is no need to pay exorbitant commissions or excessive maintenance fees that leech from critical profits. The key here is to own your own platform.
At Right Turn Web, we develop e-Commerce platforms that our clients own. No added commissions on sales, no ongoing, endless monthly maintenance fees. Our e-Commerce solutions are highly customizable, brand-rich, extremely user-friendly for both viewers and administrators, and are feature-packed. If you can dream it, we can make it – budget-friendly. Once developed we provide full training and ongoing support as needed.
E-Commerce Advantages:
- * Increased sales opportunities
- * It shows the public you are a serious business, and your business is not just some hobby
- * It offers incredible convenience to customers as they are able to see your product line and easily place orders 24/7/365
- * It provides rich insights into customers’ needs and desires, enabling you to make better data driven and intelligent inventory decisions
- * Allows for quick changes to meet seasonal needs and test new market ideas far quicker than brick-and-mortar setups
- * Provides a competitive edge over similar product providers
- * Resilient against outside factors such as weather, community unrest, or health factors, ranging from sick employees to pandemics
- * Significantly reduces cost to operations ratios